Ross King’s latest single, “Never Know,” is an upbeat and funky tune of the summer. The lyrical content of the song is quite reflective of the life of the man since it was written at a very critical juncture of his life and it has to do with people holding on regardless of the challenges that they face in life. However, the background to creating this song was a rather painful one – a break up with a girlfriend and has just left his home – but instead of raging against the world, he recorded a song full of joy and optimism.
“Never Know” captures the essence of never giving up on one’s dreams, a theme that resonates strongly in the chorus. Perhaps, the feel of the song and an energetic beat and orchestration bring an involuntary desire to dance at least; King experienced people singing this practicing line, much to my surprise, during his live sets.
King’s mix of funk, soul, blues, and pop infusions coalesce to make a relaxing and energizing mood to listen to. The single also includes the impressive talents of guitarist, Cathal Murphy whose playing bring to the song a vintage flavor that is reminiscent of previous eras. This tightly arranged and emotionally driven song features warm and rich timbres along with King’s evolving and endearing vocal approach that establishes him as one of the most exciting artists originating from Britain.
Not only is “Never Know” a song but it also an anthem, it hails those who have managed to survive and carries a message to those still struggling in the creative industry, never give up. More energetic and full of the shaking rhythm, the beautiful vocal and the bright harmonies, such lyrics can be the real hit now, so listeners will be waiting for more from Ross King.
