Red-hot British Cypriot artist A!MS introduces a fresh genre to the game with his new album Peak Season on 1st August. Featuring Julian Marley, ArrDee, Ramz and more, the 9-track LP debuts A!MS’ new ‘Global Street’ sound, channeling the rebellious spirit of pirate radio while fusing it with his Mediterranean cultural roots and Cypriot/Lebanese/Italian DNA.
Global Street, or Street Global, “depending how street or how global you want it to sound” is a new genre for the outsiders, a sound identity for those beyond traditional industry definitions. Rooted in hip hop and UK garage, A!MS says “it’s built for the creators of today – influencers, streamers, sneaker collectors, and more – and shaped by
the idea that the next global star can come from anywhere. It’s a genre that breaks the limits others try to impose, where music is timeless, art is limitless, and the power is back in the hands of the people.”
Co-produced alongside global hitmaking duo Cool & Dre, the album also boasts massive productions from Antaeus, Michelin Shin, Golden plus many more heavy hitters. The project comes to life through a series of star-studded tracks; ‘Light & Love’, a collaboration with the iconic Julian Marley, Antaeus, and Hypertone, delivers a bold message of unity and upliftment. Another highlight is ‘Need Somebody’ with UK chart-topper ArrDee, oozing with infectious Afrobeat energy.
The Peak Season album was made in Cyprus, a place described by A!MS as a “music industry desert”. This gave A!MS space away from London’s hustle to find his own sound. He describes it as his version of what Jamaica was for Bob Marley: a creative haven, free from noise and influence, where something truly global could be born.
In the build-up to the album this summer, A!MS is once again hosting a series of his hugely popular Wave Fests at WaterWorld WaterPark in A!MS’ current base of Ayia Napa in Cyprus. This year, revellers will be treated to sets by ‘Need Somebody’ feature artist ArrDee, Lil Pump, B Young, Dappy, Oxlade, Ramz, Wiley, ZieZie and A!MS himself. This unique multi-sensory event boasts The Biggest Sound System in the Mediterranean and has received TripAdvisor’s Travellers’ Choice Award.
