Ounine Pawoap, chief of the Pombei tribe and leader of the popular group A7JK, has teamed up with Marcus Gad for a remarkable new album, “YÊBY YÊBY”. This project represents a deep cultural exploration of Kanak traditions, blending them with reggae rhythms and modern production to create a truly unique musical experience.
The roots of the album trace back to 2017 when Marcus Gad and Ounine Pawoap first collaborated on the track “Kanaké,” which resonated far beyond New Caledonia’s shores and introduced the world to Kaneka music. With YÊBY YÊBY, they aim to take this cultural exchange further, producing an album that presents the lesser-known Kanak culture in a way that is both captivating and educational.
The album draws inspiration from reggae and incorporates traditional Kanak rhythms, adapting them into the modern soundscape. The songs are performed in French and Cémuhi, a Kanak language that adds authenticity and depth to the music. With the support of Marcus Gad’s expertise and the professional backing of Take It Easy Agency, “YÊBY YÊBY” delivers high-quality production, allowing Ounine Pawoap to fully express his culture through his music. Fans of reggae and world music alike will appreciate the fusion of cultural tradition with contemporary sound on this powerful album.
