The first single of Gian Achen, LUV is a good touch to the heart. It is not only love song, it is a love address to love songs. Smooth guitars, light beats, and straightforward lyrics, “LUV” is the music that hits you like a sniper whereas you will still feel it long after it finishes playing.
Since the very first lines of “LUV” it creates a calm mood. The acoustic guitar is gentle and soothing, which creates a peaceful tone of the song. It has some steady rhythm with light drums in the background, as a heart beating. All of them form an atmosphere, in which the listener is able to take a rest, to think.
The voice of Gian Achen is really remarkable in this song. He is not making too much an effort to do, his singing is easy, tender, passionate. One can listen to the truth in his words. It seems he is addressing to you, narrating the story he tells right out of his heart.
LUV feels like the music of old groups with a modern edge of indie-folk thrown in. Listeners of such artists will not be feeling out of place with the sound by Gian. It seems old fashioned, and yet familiar in the best sense, like a song that you know is years old even when you hear it first time.
The song is an ideal set of sounds to be played during calm nights, long road drives, or times of realization. It is about relationships, nostalgia and the enchantment of falling in love or recalling how it felt.
Gian Achen shows he is an artist to follow with “LUV”. His introduction is pensive, tender, and actually touching. This is only the start and we can not wait to see what happens next.
